Listen
Understand
Act
New customer feedback arriving
“Was on hold for 40 minutes” SMS
Post-call survey, email
G Review, 2 stars, Trustpilot
AI reads it in seconds
Theme: phone queues Negative
Phone queues, contact centre 388 mentions and rising
Act first
Owned, fixed, proven
CX Case #2291, assigned to CX team Open Resolved
Call-back option launched, loop closed
NPS +6 this quarter