“To see the cultural shift amongst our people and our suppliers is where I think it’s really had the biggest impact.”
Mark McFarland
Customer Insight Team Lead, Allianz
Customers
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“Since we have been using SmartSurvey, I would not look elsewhere for any other provider.”
Wayne Burton
Head of Product Excellence and Customer Insight, Alton Towers
“We would most definitely recommend SmartSurvey! Mo and his team have been invaluable to our offices and have turned our low email response rates around.”
Mercedes-Benz Ireland
“We couldn’t be happier with SmartSurvey, we love its functionality and flexibility. This means we have been able to use one survey tool across many parts of the business.”
Martin
uSwitch
All customer stories
Insurance
How Allianz scaled customer feedback to 250,000 responses a year
Allianz replaced agency-run surveys with an automated, API-driven programme — scaling from 100 responses a month to more than 250,000 a year, with feedback reaching frontline teams within the hour.
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Travel & hospitality
How Alton Towers uses visitor surveys to keep guests smiling
Alton Towers Resort runs surveys across the park — from instant event feedback to post-visit satisfaction — to fuel decisions, benchmark performance and keep every experience on brand.
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Finance
How BBK turned multilingual customer feedback into action
How BBK, a leading Bahraini bank, cut survey creation from days to minutes and turned multilingual customer feedback into action with SmartSurvey.
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Government
How East Riding Council modernised its consultation team
How East Riding modernised its Business Intelligence team — improving collaboration, data accuracy and stakeholder transparency with SmartSurvey.
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Automotive
How Mercedes-Benz Ireland lifted survey response rates across its dealerships
Mercedes-Benz Ireland moved off telephone surveys to a custom SmartSurvey setup — giving each dealership its own access while head office ran distribution — and greatly increased response rates.
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Technology
How uSwitch built a customer survey into its live webchat
uSwitch embedded a fully branded SmartSurvey survey inside its live webchat — using Net Promoter® questions to pinpoint service improvements from one company-wide tool.
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