Collect feedback across every channel
Feedback from citizens via email, SMS, QR codes, web, or offline in 54+ languages.
Hear every citizen.
Improve every service.
CX for government
Collect and analyse feedback from citizens across every service, uncover the insights that improve delivery, and show the evidence behind every decision.
Turn citizen feedback into better public services
Find the insights that matter
AI-powered analysis surfaces the themes and sentiment behind thousands of responses in seconds.
Act on what your community needs
Share insights with service teams and decision-makers so resources go where they'll make an impact.
Show the evidence behind decisions
Track satisfaction over time and report with full audit trails that stand up to scrutiny.
Engage every part of your community
Meet citizens where they are
Reach citizens via email, SMS, web, or offline, so everyone can take part.
Include every voice
Collect on any device, in 54+ languages, and meet WCAG 2.2 AA accessibility.
Ask the right questions
Ask the right questions at the right time with logic and branching.
“We often have to turn surveys around quickly, this allows us to move faster without compromising on quality.”
Katie Norfolk
Business Intelligence Manager · East Riding of Yorkshire Council
Understand what your community cares about
Extract insights automatically
AI identifies themes and sentiment across thousands of responses in seconds.
Track metrics over time
Track changes over time across services, areas, and demographics.
Build team dashboards
Create dashboards for service teams, departments, and elected members.
“Allows us to reach out and get real responses from our community easily, affordably and securely.”
Metropolitan Police
Put resources where they'll make the biggest impact
Prioritise with evidence
See what matters most to citizens so time and budget go where they count.
Spot emerging issues
Identify recurring concerns and flag areas that need attention before they escalate.
Close the loop
Route feedback to the right team, track actions, and show what changed.
“The functionality and features provided by the platform have enabled us to create some really engaging surveys, with the training we’ve received from the team helping us to maximise the value.”
David Cooke
Head of Corporate Internal Communications · Home Office
Prove impact and stay accountable
Auditable by design
Every response and action is logged for governance and transparency.
Evidence that stands up
Show the data behind every decision, from service decisions to compliance.
Data sovereignty
All data is hosted on secure servers with data residency available in the UK by default.
Frequently asked questions
Most feedback tools stop at reports. SmartCX runs the whole loop in one platform: it unifies feedback from every channel, pinpoints the actions that will move your scores, and tracks every fix through to resolution. You get evidence of what changed, confidence in your recommendations, and buy-in for your CX initiatives.
Councils and government departments use SmartCX to collect feedback from citizens and staff on programmes, services, and digital experiences. Issues become cases routed to the right team, and real-time insight helps you prioritise resources and make decisions backed by evidence.
Distribute surveys through email, SMS, websites, QR codes, and offline kiosks. Surveys work on any device, in 54+ languages, and meet WCAG 2.2 AA accessibility standards, so every citizen can take part.
Quickly. There's no long implementation, surveys go live in minutes with ready-made templates and no-code tools, and our team guides your setup using your own scenarios, so most teams have their first feedback loop running within the first month.
Yes. Real-time dashboards let you analyse feedback by service, department, or area, so you can benchmark performance, spot where satisfaction is falling, and share the right view with each team.
Yes. Microsoft Teams, Slack, Salesforce, HubSpot and Power Automate connect directly, and a full REST API with webhooks pushes feedback into your case management, CRM, and reporting tools, so insight lands where your teams already work.
Yes. SmartCX is built by SmartSurvey, which is ISO 27001 certified, Cyber Essentials Plus accredited, UK GDPR compliant and ICO registered, with all data hosted exclusively in UK data centres. SmartSurvey is also a G-Cloud supplier, making public sector procurement straightforward.
Yes. We run a hand-held trial in your own scenarios, so you see it working on your feedback before you commit. Book a 30-minute walkthrough and we'll scope it together.