Build better products.
Keep more customers.
CX for technology

Collect and analyse feedback from across your product and customer journey, uncover the insights that shape your roadmap, and act before users churn.

G 4.6/5

Turn user feedback into product decisions

Collect user journey feedback

Capture feedback in-app, on your website, and by email and SMS, from signup to renewal.

Find the insights that matter

AI-powered analysis surfaces the themes and sentiment behind thousands of responses in seconds.

Act on what users need and want

Share insights with product, engineering, and success teams so the right fixes ship first.

Drive up NPS and retention

Track how satisfaction and loyalty change with every release and show your impact.

Capture feedback across the product journey

Meet users in the product

Trigger in-app surveys and web intercepts at the moments that matter.

Ask at the right time

Survey after onboarding, releases, and support interactions with logic and branching.

Spot digital friction

See where users struggle with real-time website and app feedback.

Understand what's driving adoption and churn

Extract insights automatically

Extract NPS, CSAT, and sentiment insights from every channel automatically.

Track every release

See how key metrics move across products, plans, and segments with each release.

Build team dashboards

Create dashboards for product, engineering, success, and leadership.

Strengthen retention and grow accounts

Create long-term advocates

Pinpoint the experiences that turn users into advocates and expansion revenue.

Analyse churn

See why customers leave, track trends over time, and act before renewal.

Prioritise the roadmap

Let real user feedback decide which features and fixes ship first.

Reduce tickets and issues before they escalate

Find root causes

Identify the root causes behind tickets and declining metrics.

Get proactive alerts

Spot when themes spike or scores drop, so teams can act early.

Deflect with self-service

Improve docs and self-service resources using what users actually ask.

Frequently asked questions

Most feedback tools stop at reports. SmartCX runs the whole loop in one platform: it unifies feedback from every channel, pinpoints the actions that will move your scores, and tracks every fix through to resolution. You get evidence of what changed, confidence in your recommendations, and buy-in for your CX initiatives.
Product and CX teams use SmartCX to collect feedback from users, customers, and beta testers about features, onboarding, support, and overall experience. Issues become cases routed to the right team, so you can prioritise the roadmap, improve usability, and reduce churn.
Distribute surveys in-app, through web pop-ups and embeds, and by email and SMS, so you capture feedback inside the product and across every customer touchpoint.
Quickly. There's no long implementation, surveys go live in minutes with ready-made CX templates and no-code tools, and you can capture feedback after feature releases, onboarding milestones, or support interactions, with results in real time.
Yes. Gather feature requests, usability feedback, and sentiment in one place, with AI-powered analysis and dashboards showing which themes are growing, so you can prioritise the improvements that will have the greatest impact.
Yes. Salesforce, HubSpot, Microsoft Teams, Slack and Power Automate connect directly, and a full REST API with webhooks pushes feedback into your CRM, analytics, and product tools, so insight lands where your teams already work.
Yes. SmartCX is built by SmartSurvey, which is ISO 27001 and Cyber Essentials Plus certified and GDPR compliant, with all data hosted exclusively in UK data centres, encryption in transit and at rest, and role-based access controls, so you can collect and manage feedback securely.
Yes. We run a hand-held trial in your own scenarios, so you see it working on your feedback before you commit. Book a 30-minute walkthrough and we'll scope it together.

See what your VoC data has been trying to tell you

A 30-minute walkthrough of the actual product, not a six-month procurement.