Surface a clear view of every issue
Spot the problems hidden in your feedback, so you know what to fix and why.
Understand
Turn feedback into insights you can act on
SmartCX finds what matters most in your feedback, ranks it by impact, and gives you the evidence to build the case for change.
See the key drivers and opportunities
Identify what's driving your key metrics. Understand why they move up or down.
Share insights with the right teams
Create custom reports and dashboards, and send them to the tools your teams already use.
Understand feedback at scale
Automatic categorisation
Categorise feedback in minutes. Free up your team for higher-value work while AI handles the tagging.
Sentiment analysis
Leverage AI to categorise feedback as positive, neutral, or negative, and understand the underlying emotions and intent.
Problem detection
Track themes and scores over time so a rising issue shows up as a trend, not as a crisis you find out about too late.
Key driver analysis
See which themes are pulling your key metrics up or down, and by how much, so you know where to act first.
Journey analysis
Follow feedback across every stage of the customer journey to see exactly where experiences break down.
Reports and dashboards
Build dashboards that track themes, sentiment and scores over time, and share them with the teams that need them.
AI summaries
Ask a question in plain English and get an accurate summary backed by real customer quotes.
Insights you can trust and share
Defensible to a regulator
Every insight traces back to the verbatims and method behind it, so you can show the evidence behind anything you present.
Insights that reach everyone
From board packs to frontline alerts, everyone gets insight in the format they need.
Build structured insight
Turn open-ended feedback into consistent, queryable data your whole business can use.
Agent native
Your insight layer is ready for AI agents, so you can query it with Claude, ChatGPT or any MCP-compatible agent.