Generating your report…
Adjust the inputs below to model your ROI scenario

Company Information

£
10%
1%25%50%
Industry benchmarks (Focus Digital, 2025):
Healthcare: 8.7% Energy: 11% IT Services: 12% SaaS: 13.2% Software: 14% Banking: 15.3% Ind. Services: 17% Financial: 19% Telecoms: 21.5% Retail: 25.4% Prof. Services: 27% Manufacturing: 35% Logistics: 40% Wholesale: 56%

Score Improvements

Enter the improvement you expect to achieve in each CX metric after implementing SmartSurvey.
+1 pt
+1+15+30
Industry avg: +3 pts improvement in year 1 (Bain & Company)
+1 pt
+1+10+20
Industry avg: +5 pts in year 1 (Forrester CX Index)

CES Assumption

Gartner research: Improving customer effort can reduce churn by 8–12%. Set your assumed retention improvement below.
1%
1%Gartner range: 8–12%15%
Industry avg: 5% retention gain (Gartner)
Total Estimated Annual ROI
£294,000
Combined NPS + CES + CSAT impact · Based on peer-reviewed research
NPS Impact
Revenue Growth
£100,000
CES Impact
Customer Retention
£180,000
CSAT Impact
Revenue Growth
£14,000

Calculated Summary

Avg. Revenue Per Customer £5,833
Churned Customers (Annual) 1,200
NPS Revenue Impact £100,000
CES Retained Customers 36
CSAT Revenue Uplift £14,000
Total Annual Impact £294,000

Important disclaimer: The figures generated by this calculator are estimates based on third-party research and industry benchmarks, including studies by LSE/Temkin, Gartner, and Harvard Business Review. They are intended as a guide only and do not constitute a guarantee of results. Actual outcomes will vary depending on a wide range of factors outside the control of SmartSurvey Ltd, including but not limited to your organisation's specific circumstances, market conditions, implementation quality, and customer behaviour. SmartSurvey Ltd accepts no liability for decisions made on the basis of these projections.