Hear everything.
See what matters.
Take action.
The VoC platform for CX teams who need to turn customer voice into action, without the enterprise complexity.
What improving CX is worth
+1%revenue growth
For every 7-point NPS® improvement
25 to 95%profit lift
From a 5% improvement in retention
~15%less churn
From the most effective CX programmes
115+hours saved
Per 10,000 responses, redirected from manual analysis to action
Listen
Capture feedback everywhere
Unified customer voice
Surveys, digital experiences, social listening and reviews in one place. No more chasing feedback across disconnected platforms.
See the full picture
Combine direct feedback with what customer behaviour reveals. Know what customers tell you, and what they don't.
Every voice heard
People rarely complain to your face. Hear what they say elsewhere and pick it up, whether it's one moment or a pattern across many.
Understand
Turn feedback into prioritised insights
Automatic categorisation
Categorise feedback in minutes. Free up your team for higher-value work while AI handles the categorisation automatically.
Evidence-backed decisions
Surface themes and sentiment in seconds, then drill down to the root cause with the verbatim to evidence it.
Insight for the whole business
Share live, customisable dashboards across the business, so insight reaches the people who act on it, not just the CX team.
Act
Deliver actionable intelligence
Tracked cases
Route cases to the right owner with verbatim attached, and a full audit trail that stands up to regulator scrutiny.
Smarter alerts
Set conditions so the responses that matter trigger an alert, sent to the right person the moment it lands.
Powerful automation
Connect your tech stack to push customer intelligence into your workflows, CRM, BI tools and ticketing system.
Join the teams driving change with SmartCX
“It’s not just feedback, these are actual insights that will help improve our organisation.”
Principal UX Researcher, BPP
“Being able to customise all our surveys and links with our branding gives us a feeling of ownership and instils trust and security with our customers.”
Head of Product Excellence and Customer Insight, Alton Towers
“We couldn’t be happier, we love its functionality and flexibility. This means we have been able to use one tool across many parts of the business.”
uSwitch
Fixing an issue is good.
Stopping it is better.
Stop feedback falling through the cracks. Resolve individual issues and fix the root causes driving them.
Route detractor responses and critical feedback to named owners. Close cases only when the issue is genuinely resolved.
Spot the recurring themes ranked by impact, prioritise the root causes, and ship the changes that stop them coming back.
Works with the tools you already use
Why CX teams are making the switch to SmartCX
| Capability | vs the manual approachA survey tool, spreadsheets and someone pulling it together by hand | vs the XM approachA full experience-management suite, with the cost and complexity to match | vs the point-solution approachSeparate tools that each cover one part of the job |
|---|---|---|---|
| Listen | One connected system, not spreadsheets stitched together by hand | The signal capture a CX programme actually uses, without the six-figure cost or months of rollout | Every channel unified into one consistent view for analysis, not just the one your tool covers |
| Understand | Every voice categorised with accurate, auditable AI, so insights are evidenced not guessed at | Granular insight and action plans that win buy-in, delivered where they drive action | Insight connected across every channel, not stranded in one dashboard |
| Act | Issues route and get tracked automatically, so nothing is missed | A closed loop a lean team can run, delivering intelligence to frontline teams to act on, with a full audit trail | Drive change with multi-channel evidence, not just a report from one source |